Have you ever wonder why use a titanium hair straightener with negative ions?


Titanium offers many features and benefits in a hair styling tool. Titanium provides amazing durability under high heats and offers an even heat distribution. Scratch resistant and extremely durable, Titanium is a great benefit for a hair iron that will last you many years. When combined with ceramic, negative ions and tourmaline, Titanium works to enhance your hair's hydration and shine. Eliminate frizz and improve the overall look of your hair. Your hair is left hydrated, soft and healthier.

Why are negative ions important when using a hair iron?

Negative ions close the cuticle layer to create a smooth, silky hair surface and seal in the hair’s natural moisture. This provides ultimate shine, colour and moisture protection for hair. Negative ions also eliminate static electricity on the hair surface so hair is left silky and frizz-free.

Why is infrared important when using flat irons?

Far infrared heat penetrates the hair to heat it gently from within. This creates a different type of heat that doesn’t heat the hair. Instead, more heat is delivered directly to the hair shaft so hair is suppler and can be worked more quickly and easily. Because less heat is delivered to the surface, hair is not damaged.

At the forefront of innovation and technology, José Eber hair tools pave the way with superior designs and advanced features that provide professional quality results that are unsurpassed.